This case focuses on Pfizer, the largest research-based pharmaceutical company globally with sales of over $51 billion and operations in 175 countries in 2013. It introduces students to the field of green chemistry and discusses the business and environmental effects of such a strategy. While Pfizer has measured the benefits of green chemistry, communicating these externally has been challenging. In addition, manufacturers of generic drugs largely .....more

Teaching note for product 9B15M043.

Teaching note for product 9B12M115.

This case examines the business options for implementing a company-wide product take-back program. It focuses on PerkinElmer, a $1.9 billion global technology company developing diagnostics and biomedical products for the environmental and human health sectors. The company, which operates in more than 150 countries, is committed to community engagement, sustainable and ethical business practices and eco-innovative products, including a commitment .....more

Teaching note for product 9B11M004.

This case focuses on Solutions Care Association (SCA) — a nonprofit health care organization established in 2000 that quickly became a leader in environmental stewardship and social responsibility. With headquarters in Nevada, United States, the company had a strong mission and socially responsible culture, which helped attract talent and launch social and environmental initiatives. Despite its numerous achievements and awards, however, there was .....more

This case focuses on New Balance, a privately held company and the fourth largest athletic footwear manufacturer in the world. Founded over 100 years ago, New Balance has a strong social responsibility culture and mission established by its owners. Its commitment to employees, for example, was expressed through maintaining domestic manufacturing in the United States (the only large footwear manufacturer to do so presently) and avoiding layoffs in .....more

Teaching note for product #9B10M011.