Pfizer: Environmental and Business Benefits of Green Chemistry
商品編號：9B15M043
出版日期：2015/06/03
再版日期：2015/06/02
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Green chemistry;environmental management;pharmaceuticals
難易度：4 - Undergraduate/MBA
內容長度：19 頁
地域：United States
產業：Health Care Services;
事件年度：2014
This case focuses on Pfizer, the largest research-based pharmaceutical company globally with sales of over $51 billion and operations in 175 countries in 2013. It introduces students to the field of green chemistry and discusses the business and environmental effects of such a strategy. While Pfizer has measured the benefits of green chemistry, communicating these externally has been challenging. In addition, manufacturers of generic drugs largely have not embraced green chemistry. As the first lead of Pfizer’s Green Chemistry team, the first of its kind in the industry, how will you prepare for a meeting with your team’s steering team to address progress and new initiatives? You will have to understand the complex market by, for example, identifying key drivers for other pharmaceutical companies, including generics, for adopting green chemistry. How should Pfizer communicate the impact of its sustainability efforts, including “greener” drugs, to the public?
教學手冊：8B15M043;
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