PerkinElmer: Old Instrument Reuse and Recycling
商品編號：9B12M115
出版日期：2013/01/22
再版日期：2013/10/01
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Sustainability;biotechnology;environmental strategy;product stewardship;United States
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：United States
產業：Health Care Services
事件年度：2012
This case examines the business options for implementing a company-wide product take-back program. It focuses on PerkinElmer, a $1.9 billion global technology company developing diagnostics and biomedical products for the environmental and human health sectors. The company, which operates in more than 150 countries, is committed to community engagement, sustainable and ethical business practices and eco-innovative products, including a commitment to continuously reducing the environmental and health impacts of its products throughout their useful lives. As of 2012, PerkinElmer was required to comply with two European Union regulations restricting hazardous substances and monitoring the disposal of electronic waste, but there were no similar broad-based federal U.S. regulations at that time. One of the European Union directives required the company to practise end-of-life management, that is, to take back and responsibly manage its products at the end of their useful lives. PerkinElmer used a study group at Boston College to examine the different options for handling old products and to discover if there was a profitable or at least profit neutral business model for doing so, in light of what its competitors were doing in this area. If the benefits outweigh the risks, how should the company roll out a corporate-wide product take-back strategy?
教學手冊：PerkinElmer: Old Instrument Reuse and Recycling - Teaching Note
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