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Waterdrop Inc.: Creating a Business Model in China - Teaching Note
作者姓名:Xiangyang Ma, Tao Sun, Tieshan Li, Moran Sun
商品類型:商品編號:W37549
出版日期:2024/09/30內容長度:12 頁

Teaching note for product W37548.

Waterdrop Inc.: Creating a Business Model in China
作者姓名:Xiangyang Ma, Tao Sun, Tieshan Li, Moran Sun
商品類型:Case (Field)商品編號:W37548
出版日期:2024/09/30內容長度:9 頁

Shen Peng founded Beijing Zongqing Forward Technology Co (Waterdrop) in Beijing, China, in 2016. After more than three years of development, Waterdrop began to provide health-care funding solutions and insurance services to the public through three business subsidiaries: Waterdrop Mutual Aid, Waterdrop Medical Crowdfunding, and Waterdrop Insurance. Waterdrop had become a leading domestic insurance and health-care service platform in China. However, .....more

Tims China: Brand Positioning in China
作者姓名:Xiangyang Ma, Ze Yu, Tieshan Li
商品類型:Case (Pub Mat)商品編號:W37845
出版日期:2024/09/10內容長度:12 頁

Despite Tims China already operating more than 800 stores, the coffee company was still at a disadvantage in terms of store numbers. An urgent issue that the chief executive officer and his management team needed to resolve was how to rapidly expand to achieve economies of scale: Should they stick to company-owned stores to maintain absolute control over quality, or open up to franchising to rapidly expand their footprint?

Tims China: Brand Positioning in China - Teaching Note
作者姓名:Xiangyang Ma, Ze Yu, Tieshan Li
商品類型:商品編號:W37846
出版日期:2024/09/10內容長度:9 頁

Teaching note for product W37845.

Tims China: Brand Positioning in China - Student Spreadsheet
作者姓名:Xiangyang Ma, Ze Yu, Tieshan Li
商品類型:商品編號:W37847
出版日期:2024/09/10內容長度:78 頁

Spreadsheet to accompany product W37845.

Ucommune: Creating a Business Model for the Co-working Space Industry in China - Teaching Note
作者姓名:Xiangyang Ma; Yaorong Zhu;Yixin Xue;Yiting Han;Tieshan Li
商品類型:商品編號:8B21M061
出版日期:2021/11/06內容長度:17 頁

Teaching note for product 9B21M061.

Ucommune: Creating a Business Model for the Co-working Space Industry in China
作者姓名:Xiangyang Ma; Yaorong Zhu;Yixin Xue;Yiting Han;Tieshan Li
商品類型:Case (Field)商品編號:9B21M061
出版日期:2021/11/06內容長度:14 頁

Ucommune was the first co-working space operator in China to submit a prospectus to the US Securities and Exchange Commission. As its basic business, Ucommune provided co-working spaces for members and customers, and gradually formed two specific space operation models: the self-operated model and the asset-light model. Ucommune also offered members comprehensive value-added services and promoted the development of a service business by establishing .....more

Ucommune: Creating a Business Model for the Co-working Space Industry in China - Instructor Spreadsheet
作者姓名:Xiangyang Ma; Yaorong Zhu;Yixin Xue;Yiting Han;Tieshan Li
商品類型:商品編號:5B21M061
出版日期:2021/11/06內容長度:80 頁

Instructor Spreadsheet to accompany product 8B21M061.

Ucommune: Creating a Business Model for the Co-working Space Industry in China - Student Spreadsheet
作者姓名:Xiangyang Ma; Yaorong Zhu;Yixin Xue;Yiting Han;Tieshan Li
商品類型:商品編號:7B21M061
出版日期:2021/11/06內容長度:87 頁

Spreadsheet to accompany product 9B21M061.

So-Young: Innovating the Business Model in China - Teaching Note
作者姓名:Xiangyang Ma; Xinyu Shao;Tieshan Li;Xiuhong Wang
商品類型:商品編號:8B20M112
出版日期:2020/09/06內容長度:12 頁

Teaching note for product 9B20M112.

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