Ucommune: Creating a Business Model for the Co-working Space Industry in China
商品編號：9B21M061
出版日期：2021/11/06
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：The Space Operation Model
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：China
產業：Other Services
事件年度：2020
Ucommune was the first co-working space operator in China to submit a prospectus to the US Securities and Exchange Commission. As its basic business, Ucommune provided co-working spaces for members and customers, and gradually formed two specific space operation models: the self-operated model and the asset-light model. Ucommune also offered members comprehensive value-added services and promoted the development of a service business by establishing a service ecosystem. Constant exploration of the co-working space industry had enabled Ucommune to create a unique business model and, through its creation, positively change the industry's old model. Although it had reached certain goals, Ucommune still faced challenges, including problems with achieving profitability, fierce competition, and dealing with the COVID-19 pandemic. To transcend the current obstacles, In early 2020, Ucommune had to consider how to further adjust and optimize the business model.
教學手冊：Ucommune: Creating a Business Model for the Co-working Space Industry in China - Teaching Note
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