Waterdrop Inc.: Creating a Business Model in China
商品編號：W37548
出版日期：2024/09/30
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：business model;business model canvas;Waterdrop technology;health-care funding;mutual aid sector;medical crowdfunding;insurance services;financial strategy;business model innovation;clinical trial recruitment;market analysis;PEST analysis;SWOT analysis;diversification strategy;online health insurance;revenue generation;regulatory compliance;financial challenges;strategic planning;digital marketing;customer growth;entrepreneurial management.
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：China
產業：Finance and Insurance
事件年度：2020
Shen Peng founded Beijing Zongqing Forward Technology Co (Waterdrop) in Beijing, China, in 2016. After more than three years of development, Waterdrop began to provide health-care funding solutions and insurance services to the public through three business subsidiaries: Waterdrop Mutual Aid, Waterdrop Medical Crowdfunding, and Waterdrop Insurance. Waterdrop had become a leading domestic insurance and health-care service platform in China. However, a potential business risk emerged for Waterdrop Mutual Aid. The increasingly stringent regulatory policies of the mutual aid sector in China could impact profits. At the same time, Waterdrop Medical Crowdfunding was unable to generate revenue, and profits from Waterdrop Insurance were struggling to support the Waterdrop parent company. The profitability of Waterdrop’s three subsidiaries was weak and the company found itself in a challenging financial position on December 31, 2020. The company reported a net loss of US$90 million for the year, reflecting its ongoing financial difficulties. In the face of this combined crisis, Shen considered closing Waterdrop Mutual Aid and expanding into the clinical trial patient recruitment industry. The idea had received mixed reactions from the company’s executives. Given Waterdrop’s financial difficulties, should Shen proceed with closing Waterdrop Mutual Aid and venture into clinical trial patient recruitment?
教學手冊：Waterdrop Inc.: Creating a Business Model in China - Teaching Note
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