| Snaqary Snacks: Building a Start-Up Brand |
| 作者姓名：Ashita Aggarwal, Suraj Commuri |
| 商品類型：Case (Field) | 商品編號：W36141 |
| 出版日期：2024/06/02 | 內容長度：10 頁 |
Anchal Abrol and Priya Puri faced a dilemma of enticing their children to eat nutritious food. In 2019, they decided to pool all their savings to launch Snaqary. The company’s clever recipes, inspired by traditional Indian wisdom, focused on nutritious ingredients such as multigrain without compromising taste. Though organic growth met initial expectations, the time to launch the brand into the next orbit was upon them when they realized the need .....more
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| Snaqary Snacks: Building a Start-Up Brand - Teaching Note |
| 作者姓名：Ashita Aggarwal, Suraj Commuri |
| 商品類型： | 商品編號：W36142 |
| 出版日期：2024/06/02 | 內容長度：13 頁 |
Teaching note for product W36141.
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| GreedyGame: Leveraging Online-Gaming for Brand Storytelling - Teaching Note |
| 作者姓名：Ashita Aggarwal; Suraj Commuri; Ankit Rawal |
| 商品類型： | 商品編號：8B21A008 |
| 出版日期：2021/03/31 | 內容長度：10 頁 |
Teaching note for product 9B21A008.
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| GreedyGame: Leveraging Online-Gaming for Brand Storytelling |
| 作者姓名：Ashita Aggarwal; Suraj Commuri; Ankit Rawal |
| 商品類型：Case (Field) | 商品編號：9B21A008 |
| 出版日期：2021/03/31 | 內容長度：14 頁 |
Founded in 2015, GreedyGame Media Pvt. Ltd. (GreedyGame) had a mission to develop culturally relevant gaming content into which ads could be seamlessly integrated so as not to compromise the user experience. Through this approach, organizations would also be able to target their users more sharply. The market looked promising, and the opportunity was ample, but gaming as an industry was still new to India, especially for its inclusion in business. .....more
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