The Silos, an industrial heritage building located in the Shekou Industrial Park in Shenzhen, China, was formerly a glass factory building that became industrial ruins. In November 2022, L&A Group transformed this industrial site into China’s first industrial site digital museum, its first metaverse experience centre, and a new landmark of Shenzhen digital cultural tourism. When the first phase of exhibition closed on May 31, 2023, the Silos had .....more

Teaching note for product W39837.

In 2022, Runhua Group was a well-known automobile dealer in China with a large market share in the traditional fuel vehicle market. The recent surge of new energy (i.e., plug-in electric) vehicles was having a strong impact on the company’s main business. The high number of new automobile companies entering this promising market was threatening the dealership model, the traditional sales and distribution channel that dominated the market. Runhua Group .....more

Teaching note for product W32412.

Xiaomi was a famous Chinese consumer electronics and intelligent manufacturing business group. Since Xiaomi announced its entry into the intelligent electric vehicle industry on March 30, 2021, the topic of its boundary-spanning car manufacturing had attracted wide attention. Could Xiaomi seize the cusp of new energy vehicle development and grab a piece of the pie in this fiercely competitive market? Compared with other players with different backgrounds .....more

Teaching note for product W32633.

On June 5, 2021, an eleven-story building developed by the BROAD Group was completed in Changsha, China, in just 28 hours and 45 minutes. This building, known as the Holon Building, had the advantages of a long lifespan, short construction period, strong earthquake and typhoon resistance, low cost, high comfort and energy savings, and global transportability. Because of its standardized installation and 100 per cent factory prefabrication of all modules, .....more

Teaching note for product W31768.

In March 2021, the wine trade war between China and Australia was escalating, and the competitive landscape in China’s wine market had changed dramatically in just three months. Asa Top, a Chinese import company that had represented certain Australian wineries for over a decade, had to rethink its marketing strategy. The general manager of Asa Top did not know when the recent trade friction between China Australia would end. After the Chinese government .....more

Teaching note for product W27045.