The chief marketing officer of Yindii, a food rescue startup focused on sustainability, was tasked with decisions on various growth initiatives that the company was set to chart for itself. She grappled with key decisions on Yindii’s expansion strategy, including whether to launch the platform in other cities in Thailand or to look at international expansion. The decision was complicated by several variables, such as a similar startup in Hong Kong .....more

Teaching note for product #W34674

The case outlines the key strategic challenges that the protagonist, the founder of a high-potential fintech start-up, is grappling with in his push for growth, which has started to plateau. It considers this strategic challenge in light of the tumultuous entrepreneurial journey and the various uncertainties entrepreneurs often have to navigate to ensure business continuity and the growth of the companies they launch.

Teaching note for product #W34151

The booming United Arab Emirates (UAE) healthcare sector, fuelled by rising demand and chronic conditions, presented both challenges and opportunities. In August 2022, Burjeel Holdings, a leading healthcare provider, was exploring digital transformation strategies and anticipating an upcoming initial public offering. A successful digital transformation strategy incorporating emerging technologies like telehealth and artificial intelligence (AI)–powered .....more

Teaching note for product W37395.