Yindii: Leveraging Technology to Reverse Climate Change, One Meal at A Time
商品編號：W34674
出版日期：2025/01/17
再版日期：
商品來源：
商品主題：Entrepreneurship; Sustainability
商品類型：Case (Field)
涵蓋議題：Sustainability;Entrepreneurial Strategy;BusinessGrowth;FoodTech
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：Thailand
產業：Accommodation & Food Services
事件年度：2021
The chief marketing officer of Yindii, a food rescue startup focused on sustainability, was tasked with decisions on various growth initiatives that the company was set to chart for itself. She grappled with key decisions on Yindii’s expansion strategy, including whether to launch the platform in other cities in Thailand or to look at international expansion. The decision was complicated by several variables, such as a similar startup in Hong Kong that was up for sale, an emerging local Thai startup that was challenging Yindii on its home turf, the lucrative Singapore market where Yindii looked to raise the next round of capital, and a looming threat of the global market leader, which might penetrate the fast-growing Asian markets.
教學手冊：Yindii: Leveraging Technology to Reverse Climate Change, One Meal at A Time - Teaching Note
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