Humanizing Tech: Burjeel’s Digital Transformation
商品編號：W37395
出版日期：2024/08/13
再版日期：
商品來源：
商品主題：General Management/Strategy; Information Systems
商品類型：Case (Field)
涵蓋議題：innovation, digital transformation
難易度：5 - MBA/Postgraduate
內容長度：17 頁
地域：United Arab Emirates
產業：Health Care Services
事件年度：2022
The booming United Arab Emirates (UAE) healthcare sector, fuelled by rising demand and chronic conditions, presented both challenges and opportunities. In August 2022, Burjeel Holdings, a leading healthcare provider, was exploring digital transformation strategies and anticipating an upcoming initial public offering. A successful digital transformation strategy incorporating emerging technologies like telehealth and artificial intelligence (AI)–powered diagnostics would not only enhance patient care but would also project a positive image to potential investors. However, the chief operating officer needed to address several challenges, including employee resistance to new technologies, a culture accustomed to established practices, and a need to avoid disrupting core operations. Recognizing the importance of a people-centric approach, he aimed to foster a culture of innovation where employees felt empowered to contribute. Would he be able to bridge the gap between tradition and innovation? Could Burjeel leverage technology to become a leader in the digital healthcare revolution?
教學手冊：Humanizing Tech: Burjeel’s Digital Transformation - Teaching Note
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