| ?volv?: The Marketing Mix to Scale a Fitness Business - Teaching Note |
| 作者姓名：Robert Mackalski, Mary Dellar, Marc Ducusin |
| | 商品編號：W38852 |
| 出版日期：2024/03/12 | 內容長度：11 頁 |
Teaching note for product W38851.
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| ?volv?: The Marketing Mix to Scale a Fitness Business |
| 作者姓名：Robert Mackalski, Mary Dellar, Marc Ducusin |
| 商品類型：Case (Field) | 商品編號：W38851 |
| 出版日期：2024/03/12 | 內容長度：10 頁 |
In early 2020, Daniela Suarez, a dynamic fitness entrepreneur, opened a successful studio in downtown Montreal, earning a loyal clientele with her energy and passion for holistic health. When COVID-19 shutdowns forced her to close, she quickly pivoted to online training, inspiring clients and growing her brand with engaging fitness and nutrition content. A fitness contest winner and nutrition textbook author, Suarez leveraged her expertise to cultivate .....more
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| Defeat Duchenne Canada: Scaling Up a Charitable Organization |
| 作者姓名：Robert Mackalski, Mary Dellar, Marc Ducusin |
| 商品類型：Case (Field) | 商品編號：W30129 |
| 出版日期：2023/02/17 | 內容長度：8 頁 |
In February 2022, the chief executive officer of Defeat Duchenne Canada was eager to scale up the operations of his charitable organization, from its local origins in London, Ontario to a national and impactful venture. The management team had to find the best way to develop awareness of Duchenne muscular dystrophy to secure much-needed funding for research and improve access to treatment for the rare disease. Despite facing multiple resource constraints, .....more
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| Defeat Duchenne Canada: Scaling Up a Charitable Organization - Teaching Note |
| 作者姓名：Robert Mackalski, Mary Dellar, Marc Ducusin |
| | 商品編號：W30130 |
| 出版日期：2023/02/17 | 內容長度：15 頁 |
Teaching note for product W30129.
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