Teaching note for product 9B15M094.

Teaching note for product 9B11M029.

After three years of rapid growth in a relatively young industry, the affiliate and payment-processing company RevenueWire.com found itself operating in a very different environment. Sales growth in the company’s affiliate network service had leveled off, and orders for Q1 2010 looked just like those for Q1 2009. New competitors, low entry barriers, and a plateau in the affiliate market meant few opportunities for growth across the industry. Despite .....more

In 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested in .....more

Teaching note for product 9B07E014.

Teaching note for product 9B07E013.

When the founder of iStockphoto.com started the company in 2000, his objective was to share his vast collection of stock photography with graphic designers worldwide, and, in the process, help others do the same. By 2002, the organization was a respected and successful online community, but the founder and his partners now had to consider the profitability of their company. iStock was founded on community and collaboration - not commerce. Should the .....more

Etraffic Solutions is an award-winning developer of e-learning platforms and customized content solutions, primarily in the kindergarten to grade 12 market. The future direction of the e-learning industry is uncertain - will custom solutions continue to dominate, or will the fastest growing markets turn to off-the-shelf software with options for user-tailoring? Etraffic is wrestling with a decision to move into the off-the-shelf segment of the market, .....more

One of the business partners of Advanced Book Exchange, Inc. was reviewing the company's revenue projections. He knew that the company left money on the table every time it dealt with a bookseller - the prices just didn't reflect the value his database service provided. He had little doubt the fees could be raised. He just wondered how much, and how fast. He and his three partners were still debating how many different categories they should .....more

This abridged version of the Advanced Book Exchange, Inc.: Pricing as an Infomediator (B) case, 9B00A001, can be used in conjunction with the Advanced Book Exchange, Inc.: The Barnesandnoble.com Partnership case, 9B00E001. It explores the decision to raise prices at Advanced Book Exchange, Inc. in the wake of the successful conclusion of the Barnesandnoble.com negotiations.