Etraffic Solutions is an award-winning developer of e-learning platforms and customized content solutions, primarily in the kindergarten to grade 12 market. The future direction of the e-learning industry is uncertain - will custom solutions continue to dominate, or will the fastest growing markets turn to off-the-shelf software with options for user-tailoring? Etraffic is wrestling with a decision to move into the off-the-shelf segment of the market, but must determine whether that is a desirable strategy and, if so, how this company will make the transition from a consulting firm to one that is product-based. In addition, there is a question as to whether the company is missing opportunities in other markets.
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