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| SummerGate Winery: Snapping Back |
| 作者姓名：Miranda R. Goode, Kayla Whitnell |
| 商品類型：Case (Field) | 商品編號：W43674 |
| 出版日期：2025/04/11 | 內容長度：12 頁 |
In April 2024, SummerGate Winery founder, owner, and winemaker Gillian Stohler faced a challenge when her vineyard, located in Summerland, British Columbia (BC), encountered a cold snap that resulted in a near-total loss of the vineyard’s grapes and left the winery unable to produce wine for 2025. To ensure the survival of the business, Stohler explored various revenue-generating options, including sourcing grapes from other regions, purchasing bulk .....more
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| SummerGate Winery: Snapping Back - Teaching Note |
| 作者姓名：Kayla Whitnell, Miranda R. Goode |
| 商品類型： | 商品編號：W43675 |
| 出版日期：2025/04/11 | 內容長度：18 頁 |
Teaching note for product W43674.
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| SummerGate Winery: Snapping Back - Student Spreadsheet |
| 作者姓名：Kayla Whitnell, Miranda R. Goode |
| 商品類型： | 商品編號：W43676 |
| 出版日期：2025/04/11 | 內容長度：363 頁 |
Spreadsheet to accompany product W43674.
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| Wontonmeen: Repositioning a Hostel during a Pandemic |
| 作者姓名：Miranda R. Goode, Kenneth Lee |
| 商品類型：Case (Field) | 商品編號：W36681 |
| 出版日期：2024/12/04 | 內容長度：21 頁 |
At the onset of the COVID-19 pandemic, most foreign backpackers could no longer travel to Hong Kong, a trend that continued well into 2021 and adversely affected the operations of a local hostel in the Sham Shui Po neighbourhood. The own and founder of Wontonmeen, Patricia Choi, was exploring the feasibility of repositioning to attract new customers. To explore the repositioning decision, an online survey was conducted along with consumer interviews .....more
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| Wontonmeen: Repositioning a Hostel during a Pandemic - Teaching Note |
| 作者姓名：Miranda R. Goode, Kenneth Lee |
| 商品類型： | 商品編號：W36682 |
| 出版日期：2024/12/04 | 內容長度：15 頁 |
Teaching note for product W36681.
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| Chapman’s: The COVID-19 Ice Cream Controversy |
| 作者姓名：Miranda R. Goode, Ethan Milne |
| 商品類型：Case (Pub Mat) | 商品編號：W37412 |
| 出版日期：2024/07/26 | 內容長度：10 頁 |
In November 2021, Ashley Chapman, chief operating officer and vice president of Chapman’s Ice Cream, arrived at work to find several of his unvaccinated staff calling for a boycott of the company in response to its recent announcement of plans to increase the hourly rate of its vaccinated employees. The boycott efforts were buttressed by anti-vaccine groups, who urged their supporters to stop purchasing Chapman’s products. Students must adopt a marketing .....more
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| Chapman’s: The COVID-19 Ice Cream Controversy - Teaching Note |
| 作者姓名：Miranda R. Goode, Ethan Milne |
| 商品類型： | 商品編號：W37413 |
| 出版日期：2024/07/26 | 內容長度：8 頁 |
Teaching note for product W37412.
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| Marlow: Disrupting the $50 Billion Menstrual Product Market |
| 作者姓名：Nadia Ladak, Miranda R. Goode |
| 商品類型：Case (Field) | 商品編號：W30123 |
| 出版日期：2022/12/16 | 內容長度：14 頁 |
Marlow is a new menstrual health company that developed the first-ever lubricated tampon for smoother and more comfortable insertion and which aimed to deliver the product through a direct-to-consumer subscription model. During its first year in business, the team of female founders focused on product development, including completing the research and testing required to secure regulatory approval from Health Canada and the US Food and Drug Administration. .....more
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| Marlow: Disrupting the $50 Billion Menstrual Product Market - Teaching Note |
| 作者姓名：Miranda R. Goode, Nadia Ladak |
| | 商品編號：W30124 |
| 出版日期：2022/12/16 | 內容長度：10 頁 |
Teaching note for product W30123.
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| Dough T.O.: A Sweet Expansion Opportunity - Teaching Note |
| 作者姓名：Miranda R. Goode; Shivani Pradhan |
| 商品類型： | 商品編號：8B20A082 |
| 出版日期：2020/10/30 | 內容長度：13 頁 |
Teaching note for product 9B20A082.
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