SummerGate Winery: Snapping Back
商品編號：W43674
出版日期：2025/04/11
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：Marketing;Entrepreneurship;Consumer behaviour;Brand values;Brand perceptions;Financial projections;Crisis management;Business survival
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Canada
產業：Accommodation & Food Services
事件年度：2024
In April 2024, SummerGate Winery founder, owner, and winemaker Gillian Stohler faced a challenge when her vineyard, located in Summerland, British Columbia (BC), encountered a cold snap that resulted in a near-total loss of the vineyard’s grapes and left the winery unable to produce wine for 2025. To ensure the survival of the business, Stohler explored various revenue-generating options, including sourcing grapes from other regions, purchasing bulk wine from other BC wineries, hosting weddings and events, and broadening its lounge license to offer a range of alcohol. Each option presented challenges and opportunities, requiring Stohler to assess financial viability, consumer preferences, and alignment with the winery values.
教學手冊：SummerGate Winery: Snapping Back - Teaching Note
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