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| Pagoda: The Choice Between Environmental Responsibility and Financial Performance - Teaching Note |
| 作者姓名：Yaozhou Zheng, Shilu Liang, Quanyan Wang, Miao Cui, Aijin Ran, Shuwen Li |
| 商品類型： | 商品編號：W44852 |
| 出版日期：2025/08/20 | 內容長度：15 頁 |
Teaching note for product W44851.
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| Pagoda: The Choice Between Environmental Responsibility and Financial Performance |
| 作者姓名：Yaozhou Zheng, Shilu Liang, Quanyan Wang, Miao Cui, Aijin Ran, Shuwen Li |
| 商品類型：Case (Field) | 商品編號：W44851 |
| 出版日期：2025/08/20 | 內容長度：15 頁 |
Shenzhen Pagoda Industrial (Group) Corporation Ltd. (Pagoda), established in 2001 and listed on the Hong Kong Stock Exchange in 2023, was a nationally recognized key enterprise in agricultural industrialization. Guided by its business strategy, Pagoda fulfilled its environmental responsibilities by fostering a green organizational identity, driving continuous green innovation, maintaining a green reputation, and striving to build a sustainable ecological .....more
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| Love Inventory: Business Ecosystem Governance of an E-commerce Platform - Teaching Note |
| 作者姓名：Miao Cui, Luya Xing, Lili Cui, Xin Li, Yaozhou Zheng, Shuwen Li |
| 商品類型：Note | 商品編號：W36317 |
| 出版日期：2024/03/25 | 內容長度：8 頁 |
Teaching note for product W36316.
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| Love Inventory: Business Ecosystem Governance of an E-commerce Platform |
| 作者姓名：Miao Cui, Luya Xing, Lili Cui, Xin Li, Yaozhou Zheng, Shuwen Li |
| 商品類型：Case (Field) | 商品編號：W36316 |
| 出版日期：2024/03/25 | 內容長度：9 頁 |
Shanghai Zhongdan Information Technology Co. Ltd. (SZIT), established in 2017, was an e-commerce firm focusing on the flash-sales industry. Helping clothing brands clear their inventory quickly, SZIT rapidly attracted a large number of brands and successfully built a business ecosystem that included platforms, brands, shopkeepers, and consumers. To achieve success for all parties, SZIT took a series of measures to empower ecosystem members, such as .....more
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| Forest Cabin: Building Resilience During the Pandemic - Teaching Note |
| 作者姓名：Miao Cui, Jinfang Qian, Heng Wu, Wenbo Jiang, Lili Cui |
| | 商品編號：W27139 |
| 出版日期：2022/09/26 | 內容長度：13 頁 |
Teaching note for product W27138.
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| Forest Cabin: Building Resilience During the Pandemic |
| 作者姓名：Miao Cui, Jinfang Qian, Heng Wu, Wenbo Jiang, Lili Cui |
| 商品類型：Case (Field) | 商品編號：W27138 |
| 出版日期：2022/09/26 | 內容長度：10 頁 |
Shanghai Forest Cabin Biotechnology Co., Ltd. (Forest Cabin) was a skin care product manufacturer and retailer that had focused on developing offline stores. At the beginning of 2020, however, the onset of the COVID-19 pandemic stagnated offline sales activities. Half of Forest Cabin’s offline stores closed at that time, and the existing stores had few customers, slowing the offline sales business. Forest Cabin rapidly initiated live streaming sales .....more
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| Hisense: Breaking Recurring Channel Conflict |
| 作者姓名：Miao Cui, Xin Li, Heng Wu, Wanling Li |
| 商品類型：Case (Field) | 商品編號：W26698 |
| 出版日期：2022/05/13 | 內容長度：13 頁 |
Hisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. Therefore, .....more
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| Hisense: Breaking Recurring Channel Conflict - Teaching Note |
| 作者姓名：Miao Cui, Xin Li, Heng Wu, Wanling Li |
| 商品類型：Note | 商品編號：W26699 |
| 出版日期：2022/05/13 | 內容長度：13 頁 |
Teaching note for product W26698.
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| The Palace Museum: The Future of its Digital Transformation - Teaching Note |
| 作者姓名：Miao Cui, Wanling Li, Xin Li |
| 商品類型：Note | 商品編號：W25396 |
| 出版日期：2022/03/21 | 內容長度：13 頁 |
Teaching note for product W25395.
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| The Palace Museum: The Future of its Digital Transformation |
| 作者姓名：Miao Cui, Wanling Li, Xin Li |
| 商品類型：Case (Pub Mat) | 商品編號：W25395 |
| 出版日期：2022/03/21 | 內容長度：8 頁 |
Beijing’s Palace Museum was facing the threat of becoming irrelevant and obsolete. A former imperial palace, it housed thousands of priceless cultural relics of historical importance and was once a destination in high demand. However, over time, the museum found its popularity with modern youth was waning. To address this problem, the Palace Museum chose to follow in the footsteps of other global museums and in 1998, launched a digital transformation. .....more
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