Love Inventory: Business Ecosystem Governance of an E-commerce Platform
商品編號：W36316
出版日期：2024/03/25
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Business ecosystem;Business ecosystem governance;E-commerce platform
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：China
產業：Retail Trade
事件年度：2022
Shanghai Zhongdan Information Technology Co. Ltd. (SZIT), established in 2017, was an e-commerce firm focusing on the flash-sales industry. Helping clothing brands clear their inventory quickly, SZIT rapidly attracted a large number of brands and successfully built a business ecosystem that included platforms, brands, shopkeepers, and consumers. To achieve success for all parties, SZIT took a series of measures to empower ecosystem members, such as helping brands build private traffic pools, providing one-stop services for shopkeepers, and reducing financial pressure for shopkeepers. These measures met the needs of different types of stakeholders and enabled SZIT to develop quickly and become a unicorn in the e-commerce industry. To continuously increase user traffic, SZIT developed the Xiang Store WeChat Mini Program to attract public traffic and ease the bottleneck of private traffic. However, SZIT now faced a new problem: determining how to balance the proportion of public traffic and private traffic.
教學手冊：Love Inventory: Business Ecosystem Governance of an E-commerce Platform - Teaching Note
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