The director of human resources for Grupo Industrial Bimbo, S.A., was involved in a corporate re-engineering initiative. In response to the changing Mexican business environment, the company's senior executives had initiated a review of operations in an attempt to increase competitiveness and ensure the company's survival. The conclusions of the initial benchmarking studies, and some people dedicated to the re-engineering effort, recommended .....more

The director of human resources for Grupo Industrial Bimbo, S.A., was involved in a corporate re-engineering initiative. The conclusions of the initial benchmarking studies recommended laying off 6,000 of the company's 40,000 workers to reduce and control costs. This case describes what the company did and is intended to be used in conjunction with the (A) case, 9A98M010.