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Napster and MP3: Redefining the Music Industry
作者姓名:Mary M. Crossan; Margaret A. Wilkinson; Mark Perry; Trevor Hunter;Tammy Smith
商品類型:Case (Pub Mat)商品編號:9B01M002
出版日期:2001/05/03內容長度:19 頁

The music industry has changed dramatically as a result of technological and business innovations that have transformed how music is acquired, and how value is created and distributed. Napster Inc. operated one of several Web sites that allowed Internet users free access to MP3 music files -- which eventually led to lawsuits around issues of the protection of intellectual capital. These issues lead to the examination of the forces at play in the transformation .....more

iCraveTV.com (B): The Aftermath of the Pennsylvania Injunction
作者姓名:Mary M. Crossan; Margaret A. Wilkinson; Ken Mark; Tammy Smith
商品類型:Supplement商品編號:9B01M010
出版日期:2001/03/06內容長度:5 頁

iCraveTV voluntarily shut down its site following an injunction issued by the U.S. District Court for the Western District of Pennsylvania. Re-launching iCraveTV four months later, the co-founder of iCraveTV knew that his company was in a position to reap the benefits of what was now a well-known Internet brand name, iCraveTV.com. He had several speeches to make in the next few weeks and knew that potential investors and partners would ask what reasons .....more

iCraveTV.com: A New-Media Upstart
作者姓名:Mary M. Crossan; Margaret A. Wilkinson; Ken Mark;Tammy Smith
商品類型:Case (Field)商品編號:9B00M047
出版日期:2001/01/19內容長度:14 頁

The founders of iCraveTV had a great idea for a potentially lucrative market segment: retransmitting network broadcast television signals to Internet-connected PCs, reaching a worldwide extension market. There were several resourcing obstacles to overcome while entering the fiercely competitive broadcasting industry and building competitive advantage: obtaining rights to the programs, securing paying advertisers, retaining viewers, having sufficient .....more