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Napster and MP3: Redefining the Music Industry

Mary M. Crossan; Margaret A. Wilkinson; Mark Perry; Trevor Hunter; Tammy Smith

商品編號:9B01M002
出版日期:2001/05/03
再版日期:2009/12/18
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:E-Commerce;Strategic Change;Intellectual Properties;Industry Analysis
難易度:4 - Undergraduate/MBA
內容長度:19 頁
地域:Global
產業:Arts; Entertainment; Sports and Recreation
事件年度:2000

The music industry has changed dramatically as a result of technological and business innovations that have transformed how music is acquired, and how value is created and distributed. Napster Inc. operated one of several Web sites that allowed Internet users free access to MP3 music files -- which eventually led to lawsuits around issues of the protection of intellectual capital. These issues lead to the examination of the forces at play in the transformation of the music industry, the strategic alternatives for players in the industry and the legal context underpinning the strategic alternatives, with a particular focus on the protection of intellectual capital.

教學手冊:Napster and MP3: Redefining the Music Industry - Teaching Note
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