The owner of Mountainarious Sporting Co. has requested a long-term loan to cover construction costs for major alterations to his store's layout. He has also requested an increase in the business's line of credit to fund additional inventory purchases for the increased store space. The loan manager has received the company's financial statements and must decide whether to grant the loan in a short time in order that the renovations may .....more

The executive director of the wilderness school must derive a strategy for the school's survival. The non-profit organization was having difficulty breaking even with heavy sponsorship. He wished to formulate a strategy and solve several operating problems in order to reduce the school's reliance on annual donations by patrons. A strong marketing orientation was necessary, and the president would have to make important decisions regarding .....more

Sun Ice is a small manufacturer of ski wear. The company must decide upon a marketing strategy for the eastern Canadian market, including product, price, plate and promotion.