Sun Ice

L. Jeff Murray; Richard H. Mimick

商品編號：9A85J011
出版日期：1985/01/01
再版日期：2004/01/07
商品來源：Ivey
商品主題：Marketing
商品類型：Case
涵蓋議題：Market Strategy;Marketing Channels;Promotion Policy;Marketing Mix
難易度：1 - Introductory
內容長度：15 頁
地域：Canada
產業：Apparel and Accessory Stores
事件年度：1985

Sun Ice is a small manufacturer of ski wear. The company must decide upon a marketing strategy for the eastern Canadian market, including product, price, plate and promotion.

教學手冊：8A85J11
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