A new marketing advisor at Panmai, a women's weaving co-operative located in Kaset Wisai, Thailand, is trying to formulate a strategic plan for Panmai's future. Specifically, he needs to decide which product/markets and which methods of distribution are appropriate for Panmai, whether Panmai should pursue more foreign sales and how to solve many operational problems existing at the company. Since he will only be at Panmai for two years, any .....more

A new marketing advisor at Panmai, a women's weaving co-operative located in Kaset Wisai, Thailand, is trying to formulate a strategic plan for Panmai's future. Specifically, he needs to decide which product/markets and which methods of distribution are appropriate for Panmai, whether Panmai should pursue more foreign sales and how to solve many operational problems existing at the company. Since he will only be at Panmai for two years, any .....more

Teaching note for product 9B00M016.

Teaching note for product 9A96J003.

The product manager and the general manager of Telus must determine an appropriate marketing strategy for the launch of Telus' Internet service - PLAnet. This case addresses price, product, place and promotion and allows for a thorough analysis of the consumer, trade, competition and the environment.

This note discusses the ranking of creditors in a bankruptcy, why financial institutions secure collateral when extending a loan and how a lender accesses collateral.

Teaching note for product 9A96J002.

The human resources/operations manager must design an action plan to implement the mission statement he has developed: the store will offer the best in customer satisfaction. The challenge lies in translating this goal into specific actions for the three groups of employees involved in sales: sales supervisors, department heads, and sales associates. Each of these groups will play a different role in attaining the goal and, therefore, each group will .....more

The loans manager at the Dorchester, Ontario, branch of the Canadian Commercial bank, needs to determine whether to extend a personal loan of $60,000 to the client. The loan is going to be used as a down payment to buy out Plumb Parts Supply (PPS) Ltd. from the client's father. Since profit from the company would constitute the client's only source of income, the loan officer must examine PPS Ltd.