您選擇的商品

Telus Planet

Krista Wylie; Elizabeth M.A. Grasby

商品編號:9A97J002
出版日期:1997/06/23
再版日期:2002/02/06
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Field)
涵蓋議題:Market Strategy;Planning;Marketing Planning;Marketing Mix
難易度:1 - Introductory
內容長度:11 頁
地域:Canada
產業:Communications Industry
事件年度:1995

The product manager and the general manager of Telus must determine an appropriate marketing strategy for the launch of Telus' Internet service - PLAnet. This case addresses price, product, place and promotion and allows for a thorough analysis of the consumer, trade, competition and the environment.

教學手冊:8A97J02
補充材料: