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IKEA: Becoming a Circular Business
作者姓名:Matthew Wilson, Kerstin Heilgenberg
商品類型:Case (Pub Mat)商品編號:W27342
出版日期:2023/06/06內容長度:10 頁

Global furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process—known as reverse logistics—via international sell-back and leasing programs. It was unclear, however, if the company’s efforts would be enough to make .....more

IKEA: Becoming a Circular Business - Teaching Note
作者姓名:Matthew Wilson, Kerstin Heilgenberg
 商品編號:W27343
出版日期:2023/06/06內容長度:10 頁

Teaching note for product W27342.

Game of Thrones: Tourism in Dubrovnik, Croatia
作者姓名:Karen Robson; Kerstin Heilgenberg
商品類型:Case (Pub Mat)商品編號:9B19A013
出版日期:2019/03/29內容長度:6 頁

In 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In addition, .....more

Game of Thrones: Tourism in Dubrovnik, Croatia - Teaching Note
作者姓名:Karen Robson; Kerstin Heilgenberg
商品類型:商品編號:8B19A013
出版日期:2019/03/29內容長度:6 頁

Teaching note for product 9B19A013.