Global furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process—known as reverse logistics—via international sell-back and leasing programs. It was unclear, however, if the company’s efforts would be enough to make its operations sustainable. Additionally, the question remained as to whether IKEA was truly focused on sustainability and responsibility or if it was simply attempting to maximize customer lifetime value.
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