Game of Thrones: Tourism in Dubrovnik, Croatia
商品編號：9B19A013
出版日期：2019/03/29
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Tourism, Demarketing
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：Croatia
產業：Other Services
事件年度：
In 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In addition, the city was at risk of losing its status as a UNESCO World Heritage Site. In response, the city had begun to engage in demarketing efforts. Would these efforts be successful in both managing the high demand for tourism in the area and creating a sustainable tourism industry?
教學手冊：Game of Thrones: Tourism in Dubrovnik, Croatia - Teaching Note
補充材料：