| EEVengers: Open Source to Sales |
| 作者姓名：Julie Gosse, Julien Denis |
| 商品類型：Case (Field) | 商品編號：W49498 |
| 出版日期：2026/04/20 | 內容長度：7 頁 |
In July 2025, EEVengers, a start-up in the test and measurement industry, was preparing to ship its first product, the ThunderScope, an open-source computer-based oscilloscope. The founder aimed to build the company’s reputation as a reliable, high-quality brand while generating $300,000 in revenue and $35,000 in profit by January 2026. To achieve these goals, the founder needed to develop a focused marketing plan that included decisions on target .....more
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| EEVengers: Open Source to Sales - Teaching Note |
| 作者姓名：Julie Gosse, Julien Denis |
| | 商品編號：W49499 |
| 出版日期：2026/04/20 | 內容長度：15 頁 |
Teaching note for product W49498.
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| Springwood Cottage Resort: Shoreline to Bottom Line - Teaching Note |
| 作者姓名：Julie Gosse, Julien Denis |
| | 商品編號：W48727 |
| 出版日期：2026/03/24 | 內容長度：17 頁 |
Teaching note for product W48726.
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| Springwood Cottage Resort: Shoreline to Bottom Line |
| 作者姓名：Julie Gosse, Julien Denis |
| 商品類型：Case (Field) | 商品編號：W48726 |
| 出版日期：2026/03/24 | 內容長度：10 頁 |
Ed Chaplin had purchased Springwood Cottage Resort (SCR) in Arden, Ontario, during the COVID-19 pandemic in 2021. He intended to revitalize the resort with his wife, Christine Chaplin, and since then, he had invested considerable time and effort into renovating cottages and updating the property. Running the resort was also significantly more demanding that he initially anticipated. Although SCR was often at capacity during the summer season, he wondered .....more
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