Springwood Cottage Resort: Shoreline to Bottom Line
商品編號：W48726
出版日期：2026/03/24
再版日期：
商品來源：
商品主題：General Management/Strategy; Strategy
商品類型：Case (Field)
涵蓋議題：General Management;US Tariffs;Strategy;Hospitality & Tourism;Resort;Family Business;Profitabliity
難易度：2 - Intro/Undergraduate
內容長度：10 頁
地域：Canada
產業：Accommodation & Food Services
事件年度：2025
Ed Chaplin had purchased Springwood Cottage Resort (SCR) in Arden, Ontario, during the COVID-19 pandemic in 2021. He intended to revitalize the resort with his wife, Christine Chaplin, and since then, he had invested considerable time and effort into renovating cottages and updating the property. Running the resort was also significantly more demanding that he initially anticipated. Although SCR was often at capacity during the summer season, he wondered how to increase profits between September and May. In 2025, US tariffs had sparked a rise in Canada’s domestic tourism, which Ed hoped to take advantage of. He was considering the options of offering board game retreats, hosting weddings, or building a corporate event centre to boost off-season revenues and reverse a trend of declining profits. He needed to make a decision quickly, before the start of SCR’s next peak season.
教學手冊：Springwood Cottage Resort: Shoreline to Bottom Line - Teaching Note
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