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| Tallink: Connecting Estonia to Finland, Sweden and Russia - Spreadsheet for Instructors |
| 作者姓名：Peter C. Bell; Jordan Mitchell |
| 商品類型： | 商品編號：5B05E016 |
| 出版日期：2012/10/24 | 內容長度：215 頁 |
Excel spreadsheet for instructors.
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| VF Corp: Acquiring the Iconic Skateboard Footwear Brand Vans - Spreadsheet for Instructors |
| 作者姓名：Basil A. Kalymon; Jordan Mitchell |
| 商品類型： | 商品編號：5B06N008 |
| 出版日期：2012/06/01 | 內容長度：257 頁 |
Excel spreadsheet for instructors for use with 8B06N08.
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| Totalline Transport - Teaching Note |
| 作者姓名：Larry Menor; Ken Mark;Jordan Mitchell |
| 商品類型： | 商品編號：8B05D001 |
| 出版日期：2011/09/11 | 內容長度：9 頁 |
Teaching note for product 9B05D001
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| VF Corp Acquiring the Iconic Skateboard Footwear Brand Vans - Spreadsheet |
| 作者姓名：Basil A. Kalymon; Jordan Mitchell |
| 商品類型： | 商品編號：7B06N008 |
| 出版日期：2010/07/26 | 內容長度：227 頁 |
Spreadsheet for product 9B06N008.
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| Parex Banka Issuing a 200 Million Bond - Spreadsheet |
| 作者姓名：Basil A. Kalymon; Jordan Mitchell |
| 商品類型： | 商品編號：7B07N009 |
| 出版日期：2010/07/26 | 內容長度：191 頁 |
Spreadsheet for product 9B07N009.
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| Canadian Solar - Teaching Note |
| 作者姓名：Paul W. Beamish; Jordan Mitchell |
| 商品類型： | 商品編號：8B10M19 |
| 出版日期：2010/05/04 | 內容長度：11 頁 |
Teaching note for product 9B10M019.
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| Canadian Solar |
| 作者姓名：Paul W. Beamish; Jordan Mitchell |
| 商品類型：Case (Field) | 商品編號：9B10M019 |
| 出版日期：2010/05/04 | 內容長度：18 頁 |
In late September 2009, the CEO of the Nasdaq-traded solar cell and module manufacturer, Canadian Solar, was at an inflection point in the formation of its international strategy. The company had experienced dynamic growth during the past five years buoyed largely by aggressive incentive schemes to install solar photovoltaic (PV) technology in Germany and Spain. The credit crunch, coupled with changes in government incentive programs, caused a major .....more
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| Note on Test Marketing |
| 作者姓名：Michael R. Pearce; Jordan Mitchell |
| 商品類型：Note | 商品編號：9B09A030 |
| 出版日期：2009/11/12 | 內容長度：14 頁 |
Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.
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| Cherries With Charm: Turkey's Alara Agri - Teaching Note |
| 作者姓名：Michael R. Pearce; Jordan Mitchell |
| 商品類型： | 商品編號：8B09A19 |
| 出版日期：2009/06/25 | 內容長度：13 頁 |
Teaching note for product 9B09A019.
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| Cherries With Charm: Turkey's Alara Agri |
| 作者姓名：Michael R. Pearce; Jordan Mitchell |
| 商品類型：Case (Field) | 商品編號：9B09A019 |
| 出版日期：2009/06/25 | 內容長度：20 頁 |
The chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian retailers .....more
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