The technical director of Diagnostico de Laboratorio Argentina (DLA), Mariana Vega, was responsible for ensuring that an average of 5,500 samples were processed at the lab daily. The samples had three sources: samples collected on-premises, samples sent from the 40 other DLA labs, and samples sent from external labs. The company had recently been experiencing long lead times and increased costs. Two large customers threatened to switch to competing .....more

Teaching Note to accompany product no W46476.

Excel spreadsheet for instructors.

Excel spreadsheet for instructors for use with 8B06N08.

Teaching note for product 9B05D001

Spreadsheet for product 9B06N008.

Spreadsheet for product 9B07N009.

Teaching note for product 9B10M019.

In late September 2009, the CEO of the Nasdaq-traded solar cell and module manufacturer, Canadian Solar, was at an inflection point in the formation of its international strategy. The company had experienced dynamic growth during the past five years buoyed largely by aggressive incentive schemes to install solar photovoltaic (PV) technology in Germany and Spain. The credit crunch, coupled with changes in government incentive programs, caused a major .....more

Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.