Note on Test Marketing

Michael R. Pearce; Jordan Mitchell

商品編號：9B09A030
出版日期：2009/11/12
再版日期：
商品來源：
商品主題：Marketing
商品類型：Note
涵蓋議題：Consumer Marketing;Market Research;Test Marketing
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：
產業：
事件年度：2009

Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.

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