British Columbia Box Limited (Revised) (en Francais) |
作者姓名:Kenneth G. Hardy; J. Brock Smith; |
商品類型:Case (Field) | 商品編號:9A99AF021 |
出版日期:2020/10/14 | 內容長度:11 頁 |
The Vancouver plant manager of British Columbia Box Limited was about to make a half-million dollar decision. The plant required a new $500,000 machine, and the manager must decide which manufacturer will get the order. The case illustrates many concepts in industrial buying.
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British Columbia Box Limited (Revised) |
作者姓名:Kenneth G. Hardy; J. Brock Smith |
商品類型:Case (Field) | 商品編號:9A99A021 |
出版日期:1999/08/10 | 內容長度:10 頁 |
The Vancouver plant manager of British Columbia Box Limited was about to make a half-million dollar decision. The plant required a new $500,000 machine, and the manager must decide which manufacturer will get the order. The case illustrates many concepts in industrial buying.
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Logitech |
作者姓名:Adrian B. Ryans; J. Brock Smith |
商品類型:Case (Field) | 商品編號:9A92A012 |
出版日期:1992/08/05 | 內容長度:20 頁 |
Logitech was one of three companies that dominated the global market for pointing devices for computers. While Logitech had captured a large share of the Original Equipment Manufacturer mouse market, Microsoft was the clear leader in terms of industry standards and dollar share of the retail market. KYE, with a strong presence in Europe, was poised to compete aggressively in North America. Faced with the intensifying competition and eroding margin, .....more
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