Flow Carbon Inc. (Flowcarbon), based in New York City and backed by prominent Silicon Valley venture capitalists, offered a blockchain-enabled trading platform for project developers to sell carbon credits through digital assets known as tokens. Since raising US$32 million in 2022, Flowcarbon had aimed to tap into the growing market of companies offsetting their carbon emissions through carbon credits. However, this endeavour had proved to be difficult .....more

Teaching note for product W42621.

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER: Honourable Mention in the 2025 Ivey Publishing Sustainability Case Writing Awards </strong></p><br><br>In October 2023, Zephyr Solaris Energy Corp., a leading renewable energy company in Taiwan, faced a crucial decision regarding expanding its solar installations in rural south Taiwan. At its Taipei headquarters, Chairman Li Ming-jie and the .....more

Teaching note for product W42946.

In March 2024, the CEO of Mydoh, a Toronto-based fintech, was asked by her board of directors to submit a new growth plan. The fintech had been offering a money management platform since 2021 targeted at a specific demographic: Canadian households with kids and teenagers in the age group of 6–18 years. The board just approved a proposal the CEO made at their meeting to eliminate the monthly subscription fee for the platform’s customers in a bid to .....more

Teaching note for product W45613.

LVMH Moet Hennessy Louis Vuitton SE (LVMH), formed in 1987 through the merger of Louis Vuitton and Moet Hennessy, established itself as a global leader in luxury goods. However, the proliferation of counterfeit products in both the primary and resale markets posed a significant threat to the brand’s integrity. These counterfeit goods undermined consumer trust and eroded the exclusivity that defined luxury brands. Blockchain technology, with its ability .....more

Teaching note for product W44475.

VirgoCX, a regulated Canadian cryptocurrency exchange founded in 2018, faced growth limitations due to strict domestic regulations and rising competition. In 2021, the CEO had to decide whether to expand further within Canada or enter international markets. The company was assessing three potential markets—the United States, Australia, and Hong Kong—each with unique regulatory challenges and market conditions. VirgoCX's CEO had to evaluate the .....more

Teaching note for product W43982.