Teaching note for product W44475.

LVMH Moet Hennessy Louis Vuitton SE (LVMH), formed in 1987 through the merger of Louis Vuitton and Moet Hennessy, established itself as a global leader in luxury goods. However, the proliferation of counterfeit products in both the primary and resale markets posed a significant threat to the brand’s integrity. These counterfeit goods undermined consumer trust and eroded the exclusivity that defined luxury brands. Blockchain technology, with its ability .....more

VirgoCX, a regulated Canadian cryptocurrency exchange founded in 2018, faced growth limitations due to strict domestic regulations and rising competition. In 2021, the CEO had to decide whether to expand further within Canada or enter international markets. The company was assessing three potential markets—the United States, Australia, and Hong Kong—each with unique regulatory challenges and market conditions. VirgoCX's CEO had to evaluate the .....more

Teaching note for product W43982.

Alibaba was a leading online platform for cross-border business-to-business trading. Founded by Alibaba Group Holding Limited in 1999, the platform was committed to constant digital innovations that enabled registered users to overcome various obstacles in international transactions, encompassing order acquisition, customs clearance, global logistics, cross-border payments, and partner credibility. However, only a small fraction of small and medium-sized .....more

Teaching note for product W43974.

Hefu Catering Management Co. Ltd. (Hefu) was founded in 2012 as a high-end Chinese noodle chain brand. Its mission was to promote Chinese culture through Chinese fast food on a global scale. In 2018, Hefu experienced significant demand growth. To ensure a steady supply of safe, fresh, and organic foods, Hefu established a centralized kitchen in Nantong, Jiangsu Province, serving 300 restaurants in nearby cities. As Hefu expanded into North and Central .....more

Teaching note for product W34919.

Deep Sky, a promising Canadian cleantech start-up, was on a mission to build Canada into the next carbon-capture capital of the world. Carbon capture was a nascent industry and technology that required a high degree of financial and regulatory support from governments. Deep Sky was at a crossroads in its decision on the location of Deep Sky Labs, its first carbon-capture facility. Not only would this decision impact the location of Deep Sky’s subsequent .....more

Teaching note for product W38714.