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| Hefu-Noodle: Centralized Kitchen’s Cold Chain Distribution System Considering Pre-Warehouses |
| 作者姓名：Qing Zhang, Jing Chen, Juan Li, Hubert Pun, Yini Zheng, Bohan Li |
| 商品類型：Case (Field) | 商品編號：W34919 |
| 出版日期：2024/12/02 | 內容長度：11 頁 |
Hefu Catering Management Co. Ltd. (Hefu) was founded in 2012 as a high-end Chinese noodle chain brand. Its mission was to promote Chinese culture through Chinese fast food on a global scale. In 2018, Hefu experienced significant demand growth. To ensure a steady supply of safe, fresh, and organic foods, Hefu established a centralized kitchen in Nantong, Jiangsu Province, serving 300 restaurants in nearby cities. As Hefu expanded into North and Central .....more
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| Hefu-Noodle: Centralized Kitchen’s Cold Chain Distribution System Considering Pre-Warehouses - Teaching Note |
| 作者姓名：Qing Zhang, Jing Chen, Juan Li, Hubert Pun, Yini Zheng, Bohan Li |
| 商品類型： | 商品編號：W34920 |
| 出版日期：2024/12/02 | 內容長度：8 頁 |
Teaching note for product W34919.
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| Deep Sky: Building a Carbon-Capture Giant in Canada |
| 作者姓名：Jenny B. Ge, Hubert Pun |
| 商品類型：Case (Field) | 商品編號：W38714 |
| 出版日期：2024/05/09 | 內容長度：8 頁 |
Deep Sky, a promising Canadian cleantech start-up, was on a mission to build Canada into the next carbon-capture capital of the world. Carbon capture was a nascent industry and technology that required a high degree of financial and regulatory support from governments. Deep Sky was at a crossroads in its decision on the location of Deep Sky Labs, its first carbon-capture facility. Not only would this decision impact the location of Deep Sky’s subsequent .....more
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| Deep Sky: Building a Carbon-Capture Giant in Canada - Teaching Note |
| 作者姓名：Jenny B. Ge, Hubert Pun |
| 商品類型： | 商品編號：W38715 |
| 出版日期：2024/05/09 | 內容長度：5 頁 |
Teaching note for product W38714.
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| NSGC Technology: How to Succeed in Both Domestic and International Markets - Teaching Note |
| 作者姓名：Hubert Pun, Weiping Qin, Zhengxiong Yang |
| 商品類型： | 商品編號：W34160 |
| 出版日期：2024/01/02 | 內容長度：6 頁 |
Teaching note for product W34159.
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| NSGC Technology: How to Succeed in Both Domestic and International Markets |
| 作者姓名：Weiping Qin, Hubert Pun, Zhengxiong Yang, Jiali Chen, Jiao Li, Xiaoming Hu, Yatao Gu, Zilong Yun, Su Tang, Shuang Hao |
| 商品類型：Case (Field) | 商品編號：W34159 |
| 出版日期：2024/01/02 | 內容長度：11 頁 |
NSGC Information Technology Co., Ltd. (NSGC Technology) is both a cybersecurity enterprise engaged in technological innovation and a software firm focusing on cyber range construction and cybersecurity talent cultivation. It boasts a long history of doing business with the military industry, and it has produced a wide range of competitive cyber range products. At its inception in 2014, NSGC Technology initiated XCTF, a CTF (capture the flag) competition .....more
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| Outland: Developing Crypto Art Community Brand Culture through NFTs - Teaching Note |
| 作者姓名：Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li |
| 商品類型： | 商品編號：W34899 |
| 出版日期：2024/01/02 | 內容長度：11 頁 |
Teaching note for product W34898.
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| Outland: Developing Crypto Art Community Brand Culture through NFTs |
| 作者姓名：Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li |
| 商品類型：Case (Field) | 商品編號：W34898 |
| 出版日期：2024/01/02 | 內容長度：15 頁 |
Outland provided a global communication and exhibition platform for artists and collectors. Outland conducted art transactions in the form of cryptocurrencies, addressing challenges prevalent in the traditional creator economy. Renowned artist James Jean collaborated with Outland in 2022 to release a new hand-drawn digital art series called Fragments. The series received widespread acclaim. The fans had high expectations for Fragments’ narrative derivative .....more
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| Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative - Teaching Note |
| 作者姓名：Hubert Pun, Wei Li, Jing Chen |
| 商品類型： | 商品編號：W35265 |
| 出版日期：2023/12/21 | 內容長度：13 頁 |
Teaching note for product W35264.
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| Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative |
| 作者姓名：Wei Li, Jing Chen, Hubert Pun |
| 商品類型：Case (Pub Mat) | 商品編號：W35264 |
| 出版日期：2023/12/21 | 內容長度：19 頁 |
In August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company’s chairman and chief executive officer, would .....more
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