Rivian Automotive Inc.: Crossing the Chasm? |
作者姓名:Yijia Tang, Haiyang Li |
商品類型:Case (Pub Mat) | 商品編號:W38874 |
出版日期:2025/05/29 | 內容長度:18 頁 |
Founded in 2009 in Michigan by R.J. Scaringe, Rivian Automotive Inc. (Rivian) aimed to revolutionize the electric vehicle (EV) market with its adventure-focused luxury vehicles, notably the R1T pickup and R1S sport-utility vehicle (SUV). Adopting a direct-to-consumer approach, Rivian managed its vehicle life cycle in house, generating revenue through sales, financing, insurance, and after-sales services. After a successful initial public offering .....more
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Rivian Automotive Inc.: Crossing the Chasm? - Teaching Note |
作者姓名:Yijia Tang, Haiyang Li |
| 商品編號:W38875 |
出版日期:2025/05/29 | 內容長度:10 頁 |
Teaching note for product W38874.
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Zhuiyi Technology: Develop or Diversify? |
作者姓名:Chongqiao Xiong, Haiyang Li, Yijia Tang, Jiana Lu |
商品類型:Case (Field) | 商品編號:W31059 |
出版日期:2023/09/15 | 內容長度:14 頁 |
<p align="justify">The case describes how Zhuiyi, a leading conversational artificial intelligence (AI) start-up in China, developed its growth strategy and made transitions in the face of product commercialization challenges. The crux lies in the low customer satisfaction rate of AI products, which could be endogenously attributed to mismatched expectations among customers and the founding team in the product development process as .....more
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Zhuiyi Technology: Develop or Diversify? - Teaching Note |
作者姓名:Chongqiao Xiong, Haiyang Li, Yijia Tang, Jiana Lu |
| 商品編號:W31060 |
出版日期:2023/09/15 | 內容長度:14 頁 |
Teaching note for product W31059.
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Pacific Drilling The Preffered Offshore Method - Teaching Note |
作者姓名:Haiyang Li; Frederic Jacquemin; Toby Li |
商品類型:Note | 商品編號:8B16M061 |
出版日期:2016/11/04 | 內容長度:13 頁 |
Teaching note for product 9B16M061.
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GE China Technology Center: Evolving Role in Global Innovation - Teaching Note |
作者姓名:Haiyang Li |
商品類型:Note | 商品編號:8B15M099 |
出版日期:2015/10/13 | 內容長度:7 頁 |
Teaching Note for product 9B15M099.
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GE China Technology Center: Evolving Role in Global Innovation |
作者姓名:Haiyang Li; Rebecca Y. Chung; |
商品類型:Case (Field) | 商品編號:9B15M099 |
出版日期:2015/10/13 | 內容長度:18 頁 |
This case describes how General Electric has developed its China Technology Center over the past decade. The case also elaborates on the changing role of the China Technology Center in General Electric’s global research and development strategy. In 2000, General Electric set up its China Technology Center in Shanghai after bringing its technologies and products to China. In the first few years, the focus of the China Technology Center was to build .....more
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