Rivian Automotive Inc.: Crossing the Chasm?
商品編號：W38874
出版日期：2025/05/29
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：EV industry;Startup;Entrepreneurship;Competitive Strategy
難易度：4 - Undergraduate/MBA
內容長度：18 頁
地域：United States
產業：Manufacturing
事件年度：2025
Founded in 2009 in Michigan by R.J. Scaringe, Rivian Automotive Inc. (Rivian) aimed to revolutionize the electric vehicle (EV) market with its adventure-focused luxury vehicles, notably the R1T pickup and R1S sport-utility vehicle (SUV). Adopting a direct-to-consumer approach, Rivian managed its vehicle life cycle in house, generating revenue through sales, financing, insurance, and after-sales services. After a successful initial public offering in November 2021 raised nearly $14 billion, with backing from Amazon Inc. and the Ford Motor Company, Rivian confronted intense competition, supply chain issues, and volatile demand. As a start-up, could Rivian successfully cross the chasm that separated sales to early adopters of new technology from sales to the early majority? What could Rivian do now to help the company overcome the challenges it faced?
教學手冊：Rivian Automotive Inc.: Crossing the Chasm? - Teaching Note
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