In June 2020, UBits faced the uncertainties of a global health crisis—the COVID-19 pandemic. The company had experienced several temporary setbacks, but the chief executive officer and co-founder was encouraged by the shifts in market dynamics that seemed to hold a bright future for online training. However, major competitors had also intensified their efforts to capitalize on the new opportunities in the market. UBits needed to re-evaluate its options .....more

Teaching note for products 9B20M200 and 9B20M201.

At the start of 2020, the main strategic challenge for UBits (a start-up focused on online corporate training in Latin America) was how to continue to scale up the operation. Although UBits had gained a foothold in Colombia, Mexico, and Peru, the company had no presence in Brazil—Latin America’s largest economy—or in any other major regional economies, including Chile and Argentina. UBits was offering only one type of service—subscription-based courses .....more

MoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased and ancillary revenues were too slow to materialize. The company’s subscription base shrank sharply following the introduction of restrictions on its service and an announcement of a price increase. .....more

MoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased and ancillary revenues were too slow to materialize. The company’s subscription base shrank sharply following the introduction of restrictions on its service and an announcement of a price increase. .....more

Teaching note for product 9B19M137.

Teaching note to product 9B07M007.

GVM Exploration Limited's (GVM) $2 million environmental assessment project at Grizzly Valley was disrupted by a road blockade set up by a small group of local First Nation people. How GVM handled this situation would not only affect the progress of the Grizzly Valley project but also other ongoing projects. The case challenges students to address an emergent situation. Students will need to think through the short-term and long-term implications .....more