In June 2020, UBits faced the uncertainties of a global health crisis—the COVID-19 pandemic. The company had experienced several temporary setbacks, but the chief executive officer and co-founder was encouraged by the shifts in market dynamics that seemed to hold a bright future for online training. However, major competitors had also intensified their efforts to capitalize on the new opportunities in the market. UBits needed to re-evaluate its options for growth, as new opportunities and challenges were arising from the pandemic’s impact on society.
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