| Modi Toys: Growing an Ethnic Brand in a Global Marketplace |
| 作者姓名：Grishma Shah, Adeniyi Olarewaju |
| 商品類型：Case (Field) | 商品編號：W42779 |
| 出版日期：2025/04/22 | 內容長度：10 頁 |
In late December 2023, Avani Sarkar, co-founder of Modi Toys, reflected on the brand’s five-year journey. Modi Toys, founded in 2017 by Sarkar and her brother Viral Modi, offered plush toys and books rooted in Hindu culture. Their first product, Baby Ganesh, sold out within three weeks, and the brand had since expanded to sell nearly 100,000 items across 50 states and 60 countries. However, despite Modi Toys’ significant spending on advertising, strong .....more
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| Modi Toys: Growing an Ethnic Brand in a Global Marketplace - Teaching Note |
| 作者姓名：Grishma Shah, Adeniyi Olarewaju |
| 商品類型：Note | 商品編號：W42780 |
| 出版日期：2025/04/22 | 內容長度：12 頁 |
Teaching note for product W42779.
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| Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot? - Teaching Note |
| 作者姓名：Michael Goldman; Grishma Shah; Nola Agha; Frances Esguerra |
| 商品類型：Note | 商品編號：8B20A076 |
| 出版日期：2020/09/22 | 內容長度：12 頁 |
Teaching note for product 9B20A076.
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| Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot? |
| 作者姓名：Michael Goldman; Grishma Shah; Nola Agha; Frances Esguerra |
| 商品類型：Case (Field) | 商品編號：9B20A076 |
| 出版日期：2020/09/22 | 內容長度：13 頁 |
In April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to be geo-located and directly affiliated with the championship-winning GSW National Basketball Association team. The season was kicking off within a few weeks, and Leigh knew that his players and brand .....more
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