Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot?
商品編號：9B20A076
出版日期：2020/09/22
再版日期：
商品來源：
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：esport;communications
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2018
In April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to be geo-located and directly affiliated with the championship-winning GSW National Basketball Association team. The season was kicking off within a few weeks, and Leigh knew that his players and brand needed to perform for fans, not only on the virtual court, but also in the digital and physical market. He needed to quickly make choices about objectives, audiences, messaging, and media in order to successfully develop a large, loyal fan base.
教學手冊：Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot? - Teaching Note
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