Teaching note for product 9B13A009.

In 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.

Teaching note for product 9B08A004.

In 2007, Nintendo's inexpensive and quirky Wii video game console had become all the rage. Despite its underpowered processor and comparatively basic graphics, it outsold both the Sony PlayStation 3 and the Microsoft Xbox 360. Nintendo's handheld system, known as the DS, also outsold Sony's more advanced PlayStation Portable. Nintendo's products were so successful, retail stores in North America and Japan quickly sold out whenever .....more

By the late 1990s, video gaming had become part of the commercial mainstream, with annual revenues that exceeded those of the motion picture industry. In the past three decades, video gaming companies expanded their reach by offering violent adult-oriented games for men, social and fitness games for women, educational games for young children, and most recently, mental acuity games for senior citizens. In 2006, the market for gaming software continued .....more

The PlayStation 3 (PS3) was the successor of the acclaimed PlayStation 2 (PS2), recognized as the world's best-selling video game console with more than 100 million units sold. The unprecedented display of enthusiasm for the PS3 suggested that Sony had another winner on its hands. The company projected sales of six million PS3 consoles worldwide between November 2006 and March 2007, a level that the PS2 took almost a year to reach. Sony's .....more

Teaching note for product 9B07A014.

Modine Manufacturing operates primarily in a single product category consisting of the manufacture and sale of heat transfer equipment. A major customer announced the cancellation of an agreement with Modine to develop a key engine component, which was needed by automotive companies in order to make their engines comply with new emissions guidelines set to take effect in several years. However, the expectation that the government would relax emissions .....more

Teaching note for product 9B02M040.