Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars

Gloria Barczak; Susan Montgomery; David T.A. Wesley

商品編號：9B13A009
出版日期：2013/04/23
再版日期：2013/04/30
商品來源：
商品主題：Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Intellectual Property;Legal System;Innovation;Patents;United States
難易度：4 - Undergraduate/MBA
內容長度：20 頁
地域：United States
產業：Manufacturing
事件年度：2012

In 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.

教學手冊：Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars - Teaching Note
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