The Wii: Nintendo's Video Game Revolution
商品編號：9B08A004
出版日期：2008/01/31
再版日期：2010/02/26
商品來源：
商品主題：Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Market Strategy;New Products;Generating Profit from New Technology;Product Design/Development;Northeastern
難易度：4 - Undergraduate/MBA
內容長度：26 頁
地域：United States
產業：Manufacturing
事件年度：2007
In 2007, Nintendo's inexpensive and quirky Wii video game console had become all the rage. Despite its underpowered processor and comparatively basic graphics, it outsold both the Sony PlayStation 3 and the Microsoft Xbox 360. Nintendo's handheld system, known as the DS, also outsold Sony's more advanced PlayStation Portable. Nintendo's products were so successful, retail stores in North America and Japan quickly sold out whenever new shipments arrived, and many consumers were forced to pay premium prices on the grey market. The case examines the characteristics of a successful new product launch, particularly product features, brand loyalty, content availability, third-party support, and adherence to industry standards. The case also considers how radical innovations can be used to win market share from technically superior products focused on incremental innovations. Finally, a 4P marketing analysis is used to compare video game systems offered by Sony, Microsoft and Nintendo. The case may be used with The Launch of the Sony PlayStation 3 (Ivey Case 9B07A014) and A Note on Video and Computer Games (Ivey Case 9B07A013).
教學手冊：The Wii: Nintendo's Video Game Revolution - Teaching Note
補充材料：