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Should the General Manager Be Fired? - Teaching Note
作者姓名:Fengli Mu; Tieying Huang; Jiao Li
商品類型:商品編號:8B14C054
出版日期:2015/03/20內容長度:7 頁

Teaching note for product 9B14C054.

Should the General Manager Be Fired?
作者姓名:Fengli Mu; Tieying Huang; Jiao Li
商品類型:Case (Field)商品編號:9B14C054
出版日期:2015/03/20內容長度:10 頁

In September 2008, the CEO of Rainbow Group, a Chinese group of companies specializing in environmental protection services, was in Beijing, China, thinking about his experience that evening. A few hours ago, eight senior executives from Rainbow Group’s subsidiary in Hangzhou had come to Beijing requesting that the CEO fire their general manager, who had been appointed by the CEO only six months ago. This manager had taken control of the Hangzhou .....more

JH Men's Apparel: Building a Brand in China - Teaching Note
作者姓名:Fengli Mu; Chen Xi; Michael Sartor
商品類型:商品編號:8B13M069
出版日期:2013/11/07內容長度:18 頁

Teaching note for product 9B13M069.

JH Men's Apparel: Building a Brand in China
作者姓名:Fengli Mu; Chen Xi; Michael Sartor
商品類型:Case (Field)商品編號:9B13M069
出版日期:2013/11/07內容長度:14 頁

The president JH Men's Apparel, a men’s apparel company in China, is considering the options available to his firm in light of the price war initiated by his competitors who are copying his company’s sweater patterns and selling the sweaters at a lower price point. Several of his biggest customers have demanded a price reduction to match the prices being offered by these competitors. In the face of such fierce competition, the president realizes .....more