| Delirio: Branding and Dancing during the Pandemic - Teaching Note |
| 作者姓名：Juanita Cajiao, Enrique Ramirez |
| | 商品編號：W29893 |
| 出版日期：2023/04/14 | 內容長度：14 頁 |
Teaching note for product W29892.
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| Delirio: Branding and Dancing during the Pandemic |
| 作者姓名：Juanita Cajiao, Enrique Ramirez |
| 商品類型：Case (Field) | 商品編號：W29892 |
| 出版日期：2023/04/14 | 內容長度：14 頁 |
Early in 2020, la Fundacion Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when considering .....more
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| Rappi: the Latin American Super App? (Spanish version) |
| 作者姓名：Enrique Ramirez R.; Andres Gonzalez R.; |
| 商品類型：Case (Pub Mat) | 商品編號：W28186 |
| 出版日期：2022/03/21 | 內容長度：10 頁 |
Rappi Inc. (Rappi) was an on-demand delivery mobile application (app) that allowed users in Latin America to shop online for groceries, meals, and other products and have these delivered to them. It also provided various other services, such as cash withdrawals and dog walking. Rappi was founded in 2015, and in less than five years, it had evolved from operating in improvised headquarters in a parking lot in Bogota to becoming a member of an exclusive .....more
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| Hatsu: From Start-up to Megabrand - Teaching Note |
| 作者姓名：Enrique Ramirez R., Angela Gil, Camilo Fernandez |
| 商品類型： | 商品編號：W25424 |
| 出版日期：2022/02/22 | 內容長度：8 頁 |
Teaching note for product W25423
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| Hatsu: From Start-up to Megabrand |
| 作者姓名：Enrique Ramirez R., Angela Gil, Camilo Fernandez |
| 商品類型：Case (Field) | 商品編號：W25423 |
| 出版日期：2022/02/22 | 內容長度：8 頁 |
The Hatsu brand of tea beverages and healthy food products emerged from the idea of two Colombian entrepreneurs in 2010 and evolved, in just over five years, to capture the interest of the leading company in the Colombian beverage market, Postobon SA (Postobon), which acquired it. In this context, Hatsu faced the challenge of consolidating itself in the tea beverage market while also venturing into other product categories (e.g., cereal bars, nuts, .....more
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| Rappi: the Latin American Super App? |
| 作者姓名：Enrique Ramirez R., Andres Gonzalez R. |
| 商品類型：Case (Pub Mat) | 商品編號：W25235 |
| 出版日期：2021/09/14 | 內容長度：9 頁 |
Rappi Inc. (Rappi) was an on-demand delivery mobile application (app) that allowed users in Latin America to shop online for groceries, meals, and other products and have these delivered to them. It also provided various other services, such as cash withdrawals and dog walking. Rappi was founded in 2015, and in less than five years, it had evolved from operating in improvised headquarters in a parking lot in Bogota to becoming a member of an exclusive .....more
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| Rappi: the Latin American Super App? - Teaching Note |
| 作者姓名：Enrique Ramirez R., Andres Gonzalez R. |
| 商品類型： | 商品編號：W25236 |
| 出版日期：2021/09/14 | 內容長度：7 頁 |
Teaching note for product W25235.
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| Colombina S.A.: Entering the Ice Cream Market - Teaching Note |
| 作者姓名：Enrique Ramirez; Juanita Cajiao |
| 商品類型： | 商品編號：8B18A008 |
| 出版日期：2018/01/29 | 內容長度：7 頁 |
Teaching note for product 9B18A008.
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| Colombina S.A.: Entering the Ice Cream Market |
| 作者姓名：Enrique Ramirez; Juanita Cajiao |
| 商品類型：Case (Field) | 商品編號：9B18A008 |
| 出版日期：2018/01/29 | 內容長度：12 頁 |
In March 2017, the vice-president of the ice cream division at Colombina S.A. (Colombina), was in her office at the company’s headquarters in Cali, Colombia. She was reviewing the growth figures for the company’s ice cream business, for which she was accountable. The sales target set for the company in 2010 was US$1 billion by 2020, and the ice cream segment would play a fundamental role in reaching that target. The vice-president remembered what .....more
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