Delirio: Branding and Dancing during the Pandemic
商品編號：W29892
出版日期：2023/04/14
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：COVID-19;creative industries;salsa dancing;performance;performative art;circus;brand management;general management;brand equity;entertainment business
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Colombia
產業：Arts; Entertainment; Sports and Recreation
事件年度：2020
Early in 2020, la Fundacion Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when considering some of the alternatives to live performances, the general director also wondered about brand management: What impact might these short-term survival strategies have on the brand? What was going to happen to the artists?
教學手冊：Delirio: Branding and Dancing during the Pandemic - Teaching Note
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