Teaching note for product 9B04A012.

Elixir Technology is a small software development company based in Singapore that develops data analysis and report generation software and provides technical training and consulting services. By May 2003, it had successfully sold this software to corporate clients in Singapore, China and Japan, following a very adaptive marketing strategy in each market. Now the managing director is contemplating entering the Middle East but must choose an entry .....more

Teaching note for products 9B03A024, 9B03A025, 9B03A026, 9B03A027 and 9B03A028.

Teaching note for product 9B03M052.

The Pizza Public Company Limited is a division of the Minor Group of Companies and focuses on the management and operation of food-service outlets. This case series takes place between November 1999 and February 2000 and covers the negotiation process between Pizza Public Company Limited and Tricon Restaurants USA regarding the renewal of the company's franchise agreement for Pizza Hut in Thailand. After 20 years of managing the brand, an agreement .....more

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, Tricon further damages relations by publicly exposing the negotiation challenges and threatening to assume responsibility for building/managing the Pizza Hut brand in Thailand should an agreement not be reached. The resulting employee and stakeholder panic leaves Pizza Public Company Limited in a crisis communication situation and increased urgency to resolve negotiations. .....more

This supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning .....more

This is a supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024. Highlighted is the return of the marketing manager after resigning from the company, and research being undertaken for building the new brand.

Leo Burnett Company Ltd. is a global advertising agency. The company is working with one of its largest clients to launch a new line of hair care products into the Canadian and Taiwanese test markets in preparation for a global rollout. Normally, once a brand has been launched, it is customary for the global brand centre to turn over the responsibility for the brand and future campaigns to the local market offices. In this case, however, the brand .....more