A former athlete who transitioned from a two-decade career in insurance, Simone D’Alessandri founded Phoenix Gym, a performance-driven boxing centre near Rome, Italy, in 2018. Known for blending intuition, strategic thinking, and psychological coaching, he gained recognition among both amateur and professional fighters. As smart coaching tools and artificial intelligence-supported systems were becoming more common in sports in 2025, D’Alessandri began .....more

Teaching note for product W47077.

This case follows Quantum Temple (QT), a Web3 platform founded in 2021 to preserve cultural heritage and promote regenerative tourism through blockchain and non-fungible tokens. By 2024, QT had piloted its model in Bali, demonstrating how immersive, community-led travel experiences could generate economic value while safeguarding intangible traditions. As QT prepared to scale, the team faced a strategic dilemma: how to expand into new regions (like .....more

Teaching note for product W44790.

Student supplement for product W44790.

In January 2025, Alessandro Riggio, the founder and president of Iron Corporation (Iron), a leading social-media agency known for managing the digital presence of global celebrities, faced a strategic dilemma. The Milan, Italy–based firm had built a strong brand across platforms like Instagram and TikTok, but Riggio aspired to move into cinema, his original passion. He had three strategic options: deepening the firm’s focus on social-media management, .....more

Teaching note for product W44765.