In early 2025, Melanie Rodriguez, vice-president of corporate philanthropy and partnerships at the Heart and Stroke Foundation of Canada, faced a challenge familiar to non-profits: sustain funding without compromising organizational values. The charity was dealing with a CA$2 million decline in corporate revenue amid economic uncertainty and donor fatigue. New partnership offers from major consumer and wellness brands offered potential funding and .....more

Teaching note for product W47994.

On October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world’s largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings—a response to a dramatic political statement that the player had made during a post-game interview at a Blizzard event. The immediate response was a flurry of angry fans who used social media to protest Blizzard’s .....more

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Teaching note for product 9B20C008.

La Maison Simons was a successful 178-year-old, family-run fashion retailer with 15 locations across Canada and over CA$500 million in sales in 2018. On September 6, 2018, the president and chief executive officer (CEO), supported and approved the launch of a new marketing campaign featuring brassieres named after historic Canadian women. One of those women was the former chief justice of the Supreme Court of Canada, Beverley McLachlin. Within hours .....more

On June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration .....more

Teaching note for product 9B19M091.

Rio Tinto, a major multinational mining company, signed a contract with the London Organizing Committee of the Olympic Games and the International Olympic Committee to supply all the gold, silver and copper for medals to be awarded at the London 2012 Olympic Games. Just three months before the opening ceremonies, a coalition of non-governmental organizations, titled Operation Greenwash Gold, combined with labour unions in Canada, Australia and around .....more

Teaching note for product 9B13C011.