The Red Hen Controversy
商品編號:9B19M091
出版日期:2019/08/20
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:social media;food and beverage;politics;ethics;media relations
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:United States
產業:Accommodation & Food Services
事件年度:2018
On June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration and transgender rights. Wilkinson was equally concerned because she had kept politics off the menu at the Red Hen for over 10 years in a politically charged city. Now, Wilkinson had to decide whether to side with her employees and her own moral values and ask Sanders to leave, or permit Sanders to stay at the restaurant. Either way, Wilkinson knew that there would be consequences and that the media would be knocking at her door.
教學手冊:The Red Hen Controversy - Teaching Note
補充材料: